Top 3 most-important specifications for flagship smartphones

Chinese smartphone manufacturers are not really kin on the flagship market. Apart from Huawei and OnePlus, others seem to focus on cost-effective smartphones. However, since the technical exit of Huawei from the market, other Chinese brands have stepped up their game on the flagship smartphones end. However, this does not seem to be making much impact. Judging from the latest data, other Chinese brands have not successfully seized the high-end market space vacated by Huawei.

flagship smartphones

According to Counterpoint Research, with the increase in the average selling price (ASP) of smartphones, it is also reasonable for Chinese mobile phone brand manufacturers to turn to the higher-end market with higher profits.

However, successfully launching a high-end smartphone model is no easy task. In 2021, the market share of Android smartphones priced above $600 in China will shrink from 44.6% in 2020 to 36.5%. Counterpoint said that while it is foreseeable that Android smartphones will be able to regain some market share from iOS this year, it will not be easy.

According to Counterpoint analysts’ observations, flagship smartphones must do well on three fundamentals.

1. Display

The primary focus is the display, and high-end smartphone screens need to support high refresh rates, high resolutions, and cutting-edge color accuracy. We can now see more high-end smartphones that support the DCI-P3 color gamut. Meanwhile, LTPO screens are now a must for high-end smartphones to support variable refresh rates.

2. Camera

The second aspect for flagship smartphones is photography. In the age of computational photography, manufacturers are improving the specifications of ANC-assisted cameras. For example, smartphones now have ultra-high-resolution ultra-wide-angle cameras or periscope telephoto lenses, etc. In addition, high-end smartphones are touting their multi-camera collaboration to capture more information for AI algorithms to process.

3. Gaming

The third is the game experience. Mobile games now consume more computing resources than before to meet gamers’ demands for transparent graphics and a smooth gaming experience. Temperature is another important factor, and no one wants to burn their phone while gaming.

There are three other aspects that are not the most important but are also very beneficial for high-end machines. The first is a reliable signal connection. Some smartphones have 4X4MIMO (Multiple Input Multiple Output) solutions to improve their signal reception. The second is more balanced stereo audio, but no one uses their smartphone’s speakers to play music all the time. The third is fast charging or battery sustainability.

If manufacturers want to seize more market share in the high-end market, there is still a lot of homework to do in addition to the hardware. For example, Apple’s iPhone not only has good specifications but also has a rich ecosystem.

Source/VIA :

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