Do leaks in the tech press shock you? – Poll of the week

Leaks and rumors are a common occurrence in the technosphere – and we at NextPit make no exception in our coverage. But why are these leaks, which are not always well-founded and whose sources are sometimes dubious, accepted by journalists and especially their readers?

This week, I’d like to submit to you a broader survey, less concrete than usual. Therefore the primary objective is not to definitively decide a question but rather to launch a reflection. And it’s a tweet from Marquees Brownlee complaining about the iPhone 13 leaks that inspired this poll.

mkbhd rumors tweet
Apple product leaks are some of the most absurd. / © Marquees Brownlee via Twitter

This is perhaps the phenomenon that shocked me the most early in my tech journalism career. In my days at the mainstream HuffPost, it would have been unimaginable to write a story based on rumors or gossip without being sure I could provide factual evidence or at least a credible source.

I’m not talking about investigative articles or reports that rely on necessarily anonymous sources to ensure their protection. No, I mean: I can write an article about the Samsung Galaxy S22 datasheet a year before its release without any hard facts. That would be unthinkable on a political topic for example – at least that’s what I like to think.

Are you shocked by tech leaks in the press?

It’s all the more striking when you consider the level of distrust of the media and the climate of hostility towards the so-called “mainstream” press.

As my colleague Stefan pointed out to me, only in sports journalism or the celebrity press is there an equivalent editorial logic. Perhaps this is because we are dealing with niche topics, where the die-hard fans are similarily knowledgeable as the journalists. The pedagogical and accompanying approach to the treatment of information would then be less important.

Perhaps it is also a question of the stakes involved? An article about a smartphone rumour, like an article about a Mbappé transfer, is less critical for the life of the city than a news article or a political report. So perhaps their factual accuracy is not as important a criterion as elsewhere.

In any case, Samsung will never officially confirm anything about the Galaxy S22 outside its own promotional plans. Whether the rumored 200MP camera module is true or false, maybe we don’t care after all. Maybe what’s important is the debate and discussion around this potential fact that makes the article interesting and thus facilitates its acceptance with the readership.

Are there good leakers and bad ones?

In my opinion, the reason leaks are so popular and appreciated by technophiles is because journalistic time is very limited when it comes to tech.

When I say “time”, I mean the times when a tech journalist is really needed. Those times when the reporter has privileged access to information that the public would otherwise never get.

These occasions are less frequent and less systematic in the tech press than in the general press. For tech, the main journalistic moments are manufacturer keynotes, the embargo period before a product release and interviews with brand managers or any other major industry player.

You, as a reader, are less likely to be able to chat with Tim Cook than I am, for example. You’re also less likely to be able to test the Samsung Galaxy Z Fold 3 before its release. And that’s the whole point of a Jon Prosser, regardless of whether you like him or find him reliable or not.

The fact is that these people are doing a de facto job that, admittedly in part, is akin to journalism. The fact that Jon Prosser has made exclusive contacts within Apple gives him access that almost no journalist like me can claim. That’s what makes his leaks so valuable.

On the other hand, the micro-influencer Tartempion who received a press release like everyone else and simply decides to break the embargo and publish everything before anyone else, that one is not a real leaker in my eyes. His work is only valuable for the temporary exclusivity he has fraudulently arrogated to himself.

In this logic, my logic, there would be good leakers and bad ones. What do you think?

Do you want to continue following the tech leaks on NextPit?

It would be dishonest to conclude this article without inviting some self-criticism from NextPit. Yes, my colleagues and I regularly cover smartphone leaks.

This editorial decision is obviously partly motivated by traffic reasons. If no one was interested in leaks, no one would talk about them, that seems obvious. But, without playing the saintly nun, the decision to cover the leaks is also driven by a service logic.

Since our readers seem to be interested in leaks, and since many leaks come from unreliable sources, this is a new journalistic time when the decoding and fact-checking of a journalist who knows his or her subject may be necessary.

Do you agree with my reasoning? Do you think that analysing leaks can bring added journalistic value that you would like to see on NextPit?


So much for this slightly more philosophical and much longer than usual poll. As always, I’d like to thank in advance those who will participate and share their thoughts in the comments. I just want to wish you a good week-end and to give you an appointment on Monday to discover and analyse the results.

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