All New Cars Sold In EU Must Have Intelligent Speed Assistance (ISA)

BMW or Porsche owners will not be happy soon. The EU regulation (part of the broader General Vehicle Safety Regulation) goes into effect today. It reads that all new vehicles and various types of cars sold in the European Union must include anti-speeding technology. It’s known as intelligent speed assistance (ISA). Though the regulation is for all cars that are going to be introduced to this market, it doesn’t apply to any new cars that are in showrooms today.

“The roll out of ISA is a huge step forward for road safety and has the potential to dramatically reduce road traffic injuries and fatalities. Car manufacturers now have the opportunity to maximize the potential ISA presents for creating safer roads for all,” said the European Commission in a press release.

What Is Intelligent Speed Assistance (ISA)?

It might sound simple, but ISA refers to a whole raft of systems. They are capable of detecting road speed limits via front-mounted cameras, GPS data, or both. Drivers will be able to configure it. Once done, the ISA technology can provide reminder feedback about the speed limit. It can even automatically adjust cruise control to match the road’s speed. What we like more is its ability to reduce power to the motor to slow acceleration.

Further reading: EU Won’t Let Selling Fuel Vehicles Starting 2035

If you are not aware, in Europe, there are many drivers that already use ISA-enabled cars. Select models from Honda, Ford, Jeep, and Mercedes-Benz come with these systems in the European market. As PROSPER reports, once ISA becomes mandatory, it will result in between 26 and 50 percent fewer fatalities.

intelligent speed assistance (ISA)

In its turn, Autocar noted that ISA technology still isn’t perfect.

“On occasions during our test, the system was slow to respond and even, we suspect, confused by limits operating on nearby roads. Only once did it go into meltdown, though, when, through a quiet Hampshire village, it displayed and set the limit at 60mph. ”

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